Measured Analytics and Insurance Rebrand

Project Scope



Major Brand Update

I have developed new visual language, brand identity, and website design. We have done competitor research and made sure that Measured Insurance will stand out among the competitors and have a unique voice in the cyber insurance space.

I played a key role in a major brand overhaul that included a whole new color palette, new website, and all accompanying assets (white papers, PowerPoint template, print materials, and others).

Key stakeholders: Insureds, Cyber Brokers, Cybersecurity Partners, Investors, and Reinsurers.

• Brand Strategy (brand redesign, website redesign, marketing assets redesign)
• Design for Social Media Engagement (LinkedIn – organic/boosted posts)
• White Paper Design (design of white paper, landing page creation)
• Landing Pages for Conversion

Updated Branding Elements


Website Redesign
White papers