Measured – Natalia Cebotari Product Designer

Measured Analytics and Insurance Rebrand

Project Scope

Timing

Industry

Major Brand Update

I have developed new visual language, brand identity, and website design. We have done competitor research and made sure that Measured Insurance will stand out among the competitors and have a unique voice in the cyber insurance space.

I played a key role in a major brand overhaul that included a whole new color palette, new website, and all accompanying assets (white papers, PowerPoint template, print materials, and others).

Key stakeholders: Insureds, Cyber Brokers, Cybersecurity Partners, Investors, and Reinsurers.

• Brand Strategy (brand redesign, website redesign, marketing assets redesign)
• Design for Social Media Engagement (LinkedIn – organic/boosted posts)
• White Paper Design (design of white paper, landing page creation)
• Landing Pages for Conversion

Updated Branding Elements

Review

Natalia is a rare gem. I have yet to find a design project that she can’t knock out of the ballpark every time.

From creating 200+ high converting Facebook images to test to building out a promotional video to creating a full print campaign for a magazine in a day… Natalia is incredible. She’s so incredible that we’ve worked on at least 4 different company projects together.

She learns really fast and then starts creating high impact assets quickly. She’s very patient with incomplete requirements and manages to work around what she is given. She was a key component of a major brand overhaul that included a whole new color palette, new website, and all accompanying assets (white papers, PowerPoint template, print materials, etc.).

Anyone would be lucky to have her on their team either as a standalone designer or to plug into projects with other designers. She works really well with a wide range of people/personalities/styles and is always ready, willing and able to help wherever needed. Thanks, Natalia, for so many years of impactful work!